Sacramento Business Journal: PR firm buys one of last J Street Victorians
One of the last Victorians on a commercial corridor of midtown Sacramento’s J Street has a new owner, and plenty of history. Public relations firm FSB Core Strategies is planning to move 11 employees from a leased office at 520 Capitol Mall to 1800 J St. by month’s end. The firm bought the three-story, 4,100-square-foot building with an Italianate design in November for $1.16 million, according to property records. Firm partner Cherri Spriggs Hernandez said there were two reasons to buy the building at the corner of 18th and J, which dates to 1873. One was practical: After leasing its two offices in Sacramento and Orange County, the firm wanted to establish a permanent home, she said. But the other had a bit more whimsy. “This was always my dream,” she said, as an art major in college who liked architecture and fell in love with the building when it came on the market last summer. “To me, it’s the quintessential historic Sacramento house.” FSB is the Sacramento area’s